Market Research Sr. Analyst
Core
Execute US panel survey recruiting, monitor vendor traffic, track mailing releases, and analyze panel feasibility to bridge operations, data science, finance, and external vendors.
Role type
Senior individual contributor data processing specialist (market research)
Builds
US consumer panels, mailing address files, performance dashboards, and financial reconciliation reports
Domain
Media research, digital marketing, and advertising
Required skills
US panel survey recruiting, vendor traffic monitoring, mailing release tracking, panel feasibility analysis, incident resolution, financial reconciliation, process automation, AI tool usage, Google Workspace/MS Office proficiency, US geography knowledge, retail industry dynamics, media landscape familiarity
Preferred skills
Experience with digital sampling and online research panels, leveraging AI for data analysis and task automation
Technologies
Google Workspace, MS Office Suite, AI tools (via careerplan.io/jobs/3743990015906856-market-research-sr-analyst-at-the-nielsen-company)
Responsibilities
Monitor panel-fielding strategies, vendor performance, and sampling quotas; detect and resolve daily data discrepancies; oversee project timelines and communicate production risks; setup mailings and payouts; reconcile vendor cost-confirmation reports; identify workflow automation opportunities
Seniority
Senior, hands-on IC
