Chef principal de la marque, Oncologie (Hématologie)
Core
Leading integrated marketing and commercial activities for AbbVie's oncology (hematology) portfolio.
Role type
Principal Brand Manager (Oncology/Hematology) (via careerplan.io/jobs/3743990015860807-chef-principal-de-la-marque-oncologie-hematologie-at-abbvie)
Builds
Marketing strategies, brand plans, and sales enablement for oncology products
Domain
Biopharmaceuticals / Oncology / Hematology
Deliverable
product features
Required skills
Strategic planning, budget management, cross-functional collaboration, market analysis, stakeholder communication, digital program deployment, Microsoft Office suite proficiency
Preferred skills
Hematology therapeutic area experience, digital/virtual program deployment experience
Technologies
Microsoft Office (Outlook, PowerPoint, Excel, Word), various marketing tools and systems
Responsibilities
Lead and execute the annual integrated brand plan; Develop strategies to accelerate business performance; Manage and strategically spend the advertising and promotion (A&P) budget; Communicate strategic objectives and tactical plans to internal sales teams and external agencies; Analyze market challenges and opportunities; Collaborate with external vendors; Present to stakeholders including global/regional teams
Seniority
Senior, hands-on IC with strategic leadership