Associate Director, Marketing Analytics
Core
Lead the US Rinvoq Vitiligo & Alopecia Analytics team to derive findings from physician and patient analytics, optimize promotional investment strategies, and inform financial forecasting and brand planning.
Role type
Senior marketing analytics lead (pharma)
Builds
Analytic solutions, promotional investment strategies, and financial forecasts for new drug launches
Domain
Pharmaceutical marketing and commercial analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
quantitative analysis of sales and marketing data, financial planning and forecasting, machine learning, vendor management, team leadership, cross-functional collaboration
Preferred skills
experience in Pharma/BioTech industry, advanced experience with 3rd party pharmaceutical data sources (IQVIA/SHS)
Technologies
IQVIA/SHS Sales Data, APLD, DDD, Xponent, NSP, NPA
Responsibilities
Develop fact-based promotional investment strategies and guide investment decisions; Develop near-term KPIs and longer-term ROI measurements; Input into financial planning process and key conduit for monthly estimates and annual plans; Understand sub-national drivers of cross-brand performance; Leverage innovative analytic models; Build and coach a high-performing analytical team; Lead contract support and external suppliers
Seniority
Senior, hands-on IC with team leadership
