Marketing Manager, Patient Services Marketing & Strategy
Core
Develop and execute patient services marketing strategies and tactical plans for Parkinson's disease brands to enhance patient treatment experiences and adherence.
Role type
Marketing Manager (Patient Services & Strategy)
Builds
Patient experience journeys, patient services programs, and marketing initiatives for Parkinson's brands.
Domain
Healthcare / Pharmaceutical / Neuroscience
Deliverable
product features
Required skills
Strategic planning, cross-functional collaboration, agency relationship management, campaign measurement, budget management, stakeholder alignment, medical data simplification
Preferred skills
Experience in fast-paced commercial environments, passion for patient outcomes
Technologies
None explicitly stated
Responsibilities
Develop marketing strategic and tactical plans for Parkinson's brands; Develop patient experience journeys and leverage them to create Patient Services programs; Execute multiple marketing initiatives on time; Identify risks and develop creative solutions to accelerate execution; Provide oversight of agency relationships; Coordinate across internal and external stakeholders; Simplify complex medical data for patient understanding; Partner with analytics teams to evaluate campaign effectiveness; Track and manage the marketing budget
Seniority
Mid-level, hands-on IC
