Associate Director for Marketing and Business Development
Core
Lead marketing and growth strategy for professional and lifelong learning programs, building enrollment infrastructure and multi-channel campaigns for a research university's engineering school.
Role type
Associate Director, Marketing and Business Development
Builds
Professional education portfolio including online, in-person, and blended programs
Domain
Higher Education / Engineering / Professional Development
Deliverable
product features
Required skills
Strategic planning, market opportunity assessment, go-to-market strategy, CRM management, digital marketing, budget management, vendor management, data analysis, stakeholder collaboration
Preferred skills
Research university experience, STEM audience experience, Salesforce Education Cloud, digital accessibility knowledge
Technologies
Salesforce, Salesforce Education Cloud
Responsibilities
Establish and execute marketing and business development strategy; identify and evaluate new market opportunities; manage annual marketing budget and ROI; serve as principal content and digital strategist; develop social, SEO, and AEO strategies; build participant enrollment processes; partner with leadership to identify new program segments and institutional partners.
Seniority
Senior, hands-on IC with strategic oversight