Analista de Marketing Pl
Core
Develop and structure digital action planning aligned with brand strategic calendars, manage end-to-end digital projects, and monitor digital channel performance.
Role type
Senior Digital Marketing Analyst
Builds
Digital campaigns, performance reports, and executive presentations for automotive brands
Domain
Automotive industry + Digital Marketing
Deliverable
dashboards & analysis
Required skills
Digital channel management, project management, data analysis tools, agency and vendor management, lead generation strategies, conversion optimization, user experience (UX) knowledge, executive reporting
Preferred skills
Digital Marketing Master's degree, Project Management certification
Technologies
Digital platforms, data analysis tools, reporting dashboards
Responsibilities
Develop digital action planning, monitor KPIs of digital channels and campaigns, create managerial reports and executive presentations, propose improvements for online navigation and sales, strengthen digital presence and customer experience
Seniority
Mid-Senior, hands-on IC