Brand Manager (Oncology Experienced)
Core
Lead commercial initiatives and develop brand strategies for solid tumor oncology products, translating market insights into patient-focused plans.
Role type
Senior Brand Manager (Oncology)
Builds
Brand strategies, tactical plans, sales objectives, advertising, and promotion programs for solid tumor therapies.
Domain
Healthcare / Oncology
Deliverable
product features
Required skills
Oncology commercial expertise, brand strategy development, market analysis, stakeholder management, KOL management, project management, cross-functional collaboration, strategic planning, customer insight analysis.
Preferred skills
Experience in pre-marketing periods, physician segment messaging, public relations coordination, product training development.
Technologies
None stated
Responsibilities
Develop and implement brand/commercial strategies and tactical plans; coordinate sales objectives, advertising, and promotion programs; analyze brand, market, and competitors; maintain credibility with key opinion leaders and healthcare professionals; develop product training for the sales force.
Seniority
Senior, hands-on IC
