(Associate) Brand Manager, Rheum
Core
Lead patient experience insights and develop patient-centric strategies for the Rheumatology brand, focusing on CLM engagement, brand positioning, and strategic planning.
Role type
Associate Brand Manager (Pharmaceuticals)
Builds
Brand plans, patient journey maps, and marketing strategies for specialty care products.
Domain
Pharmaceuticals / Rheumatology
Deliverable
product features
Required skills
Strategic marketing planning, patient journey development, cross-stakeholder collaboration, budget management, ROI tracking, digital/AI marketing knowledge, finance principles.
Preferred skills
Specialty care marketing experience, sales track record in biotech/pharma, self-pay market experience, patient support program familiarity.
Technologies
Digital marketing tools, AI platforms, CRM systems.
Responsibilities
Synthesize patient insights to identify target segments and drive brand positioning; develop and challenge Brand Team strategies for patient-centricity; guide design and implementation of multi-channel marketing activities; consolidate tactical and long-range brand plans; monitor brand KPIs and optimize advertising resources.
Seniority
Associate, individual contributor
