(Senior) Brand Manager, Derm, Immunology
Core
Lead patient experience insights and develop patient-centric strategies for dermatology and immunology brands, including Close Loop Marketing engagement.
Role type
Senior Brand Manager (Dermatology & Immunology)
Builds
Brand plans, patient journey maps, and multi-channel marketing initiatives for AbbVie's immunology and dermatology portfolios.
Domain
Pharmaceutical marketing, Immunology, Dermatology
Deliverable
product features
Required skills
Patient journey mapping, Close Loop Marketing, brand positioning, cross-stakeholder collaboration, budget management, P&L tracking, strategic brand planning, new launch management, portfolio management, digital marketing, financial principles
Preferred skills
Specialty Care marketing, Immunology, Biologics/Rare Disease, new launch experience, portfolio management
Technologies
None explicitly stated
Responsibilities
Collaborate with Brand and In-Field teams to synthesize insights and identify target segments; Develop and propose strategic objectives based on Patient Journey findings; Guide design and implementation of innovative marketing tactics and partnerships; Monitor brand KPIs and manage budget/brand P&L to achieve objectives; Lead development of inputs for Strategic and Long Range Brand Plans.
Seniority
Senior, hands-on IC
