Senior Marketing Manager (UK and Northern Europe)
Core
Develop and deliver strategic regional marketing plans and integrated campaigns for CPLG represented and owned brands and franchises across Northern Europe, UK, and Germany.
Role type
Senior Marketing Manager (Regional Brand & Campaigns)
Builds
Regional brand campaigns, trade marketing assets, and integrated marketing plans for entertainment franchises.
Domain
Entertainment, Licensing, Retail, Consumer Products
Deliverable
product features
Required skills
Strategic planning, integrated campaign management, stakeholder management, budget forecasting, commercial acumen, project management, PowerPoint, Excel
Preferred skills
Experience in entertainment/retail marketing, knowledge of UK & EMEA consumer markets, youth culture, digital trends, agency management
Technologies
PowerPoint, Excel
Responsibilities
Develop regional marketing roadmaps, lead creative ideation for campaigns, coordinate with internal/external teams and agencies, manage retailer/licensee partnerships, monitor campaign performance and ROI, mentor junior team members
Seniority
Senior, hands-on IC with leadership responsibilities