Consumer & Customer Engagement Manager, Allergan Aesthetics
Core
Develop and execute consumer-focused marketing strategies to drive brand awareness, customer acquisition, and loyalty in the aesthetic, beauty, and wellness sectors.
Role type
Senior Manager, Consumer & Customer Engagement
Builds
Integrated DTC campaigns, customer journeys, and loyalty programs for aesthetic brands
Domain
Aesthetics, Beauty, Wellness, Healthcare
Deliverable
product features
Required skills
Consumer marketing strategy, CRM lifecycle management, Customer journey mapping, Campaign planning, Data-driven decision-making, Stakeholder management, Digital marketing, Social media management, Marketing analytics, Team leadership
Preferred skills
Experience in aesthetics/healthcare/FMCG/luxury services, B2B2C model expertise, Influencer marketing, Vendor management
Technologies
CRM platforms, Social media platforms, Marketing analytics dashboards
Responsibilities
Design end-to-end customer journeys across online, in-clinic, and offline channels; Plan and execute aesthetic marketing campaigns across digital, social media, CRM, and events; Optimize CRM programs including loyalty initiatives and lifecycle communication; Track and analyze engagement KPIs to optimize campaign performance; Partner with sales, clinical, and creative teams to ensure seamless customer experience.
Seniority
Senior, hands-on IC with leadership responsibilities