Senior Brand Manager, Hematology
Core
Define and own the long-term strategic direction of AbbVie's hematology brand(s), translating clinical differentiation into value propositions for hospital-based specialists.
Role type
Senior Brand Manager (Hematology)
Builds
Hematology therapeutic brands for hospital/specialist settings
Domain
Pharmaceuticals / Hematology / Oncology
Deliverable
product features
Required skills
Brand strategy, market intelligence, integrated marketing execution, P&L management, cross-functional leadership, KPI definition, regulatory compliance
Preferred skills
Hematology/oncology background, global matrix organization experience, scientific literacy (Medicine/Pharmacy/Biology)
Technologies
None stated
Responsibilities
Define long-term brand strategy, synthesize market data into strategic intelligence, lead multi-channel marketing plans, manage brand budget with P&L mindset, act as commercial lead for cross-functional teams, present performance reviews to senior leadership
Seniority
Senior, hands-on IC with strategic leadership
