Field Marketing Manager, APAC
Core
Drive APAC business growth by acting as the key liaison between Sales and Marketing, executing go-to-market strategies, and managing regional campaigns.
Role type
Field Marketing Manager (APAC)
Builds
Regional go-to-market strategies, ABM programs, demand generation initiatives, and customer advocacy content for the APAC region.
Domain
SaaS / Legal Technology / APAC Region
Deliverable
product features
Required skills
Integrated marketing campaign execution, Account-Based Marketing (ABM) strategy, sales alignment and pipeline growth, vendor management, budget allocation, data-driven analytics, cross-functional collaboration
Preferred skills
MarTech tools proficiency (webinar platforms, email marketing), hands-on ABM experience
Technologies
MarTech platforms, webinar tools, email marketing solutions
Responsibilities
Align Sales and Marketing teams on APAC revenue goals; Develop and implement buyer's journey go-to-market strategies; Execute ABM programs and regional events; Optimize customer journey with digital marketing; Manage vendor relationships for conferences; Cultivate industry associations and media partnerships; Analyze campaign performance and manage regional budgets
Seniority
Mid-Senior, hands-on IC