Programmatic Specialist
Core
Create and optimize upper- and full-funnel programmatic campaigns for global clients using an in-house DSP.
Role type
Programmatic media buying specialist
Builds
Programmatic advertising campaigns for global clients
Domain
Digital advertising / Programmatic
Required skills
Programmatic media buying, DSP management, campaign pacing and delivery monitoring, performance troubleshooting, tracking code integration, data interpretation, technical aptitude
Preferred skills
Google Analytics, Double Verify, Integral Ad Science, tracking pixel implementation, Google Tag Manager
Technologies
The Trade Desk, Google DV360, Xandr, Amazon DSP, Microsoft Excel, Google Sheets, Google Tag Manager
Responsibilities
Conduct branding campaigns in programmatic media buying, monitor campaign pacing and delivery, investigate and resolve campaign performance issues, act as technical liaison for tracking code integration, foster knowledge sharing and best practices
Seniority
Mid-level, hands-on IC