Data Scientist, Marketing
Core
Analyze financial and behavioral data to design and execute targeted advertising campaigns, measure campaign performance, and model client revenue for Wealthfront's Marketing team.
Role type
Data Scientist (Marketing)
Builds
Targeted advertising campaigns, client segmentation models, and revenue forecasts
Domain
Financial services / Marketing analytics
Deliverable
production ML models
Required skills
Statistical modeling, A/B experiment design, media mix modeling, client segmentation, incrementality estimation, revenue modeling, mathematical problem formulation
Preferred skills
Mentoring junior team members, translating technical concepts for non-technical audiences
Technologies
(Not explicitly stated)
Responsibilities
Design and execute targeted advertising campaigns, analyze campaign performance, estimate incrementality, build client segmentation models, conduct A/B experiments, model client revenue
Seniority
Mid-level IC
