Job
Core
Creating persuasive, conversion-driven copy for cold-traffic campaigns to improve marketing performance and conversion rates.
Role type
Senior CRO Copywriter
Builds
Landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets
Domain
B2C Digital Marketing / Performance Advertising
Deliverable
product features
Required skills
Direct response copywriting, Performance copywriting, Customer psychology, A/B testing, Copy analysis, Headline writing, Offer development, Value proposition crafting, Compliance writing, AI tool usage
Preferred skills
None stated
Technologies
AI tools
Responsibilities
Create conversion-focused copy for cold-traffic campaigns; Research products, customers, competitors, and trends; Develop headlines, hooks, offers, and value propositions; Ensure advertising claims are accurate and compliant; Create copy variations for A/B testing and analyze performance; Adapt winning concepts across clients; Contribute learnings to the knowledge base; Collaborate with marketing, creative, and testing teams; Use AI tools to improve workflow efficiency.