Growth Marketing Specialist
Core
Drive online sales and growth for a new Shopify D2C channel through performance marketing, paid media, and website optimization.
Role type
Growth Marketing Specialist (E-commerce)
Builds
Shopify D2C e-commerce channel
Domain
FMCG / Consumer Products / Retail
Required skills
performance marketing, paid media strategy, Google Ads, Meta Ads, Shopify, Klaviyo, agency management, data analysis, e-commerce growth
Preferred skills
FMCG industry experience, retail environment experience
Responsibilities
Lead performance marketing initiatives across Google, Meta and other paid digital channels; Manage external digital agencies to maximise campaign performance and return on investment; Optimise paid media investment to increase website traffic, conversions and online revenue; Analyse campaign and website performance to identify growth opportunities; Support digital campaigns, product launches and customer lifecycle marketing.
Seniority
Mid-level, hands-on IC