Senior Data Analyst, Growth Analytics (CRM)
Core
Own and scale CRM analytics strategy to deepen customer relationships, optimize retention, and drive lifetime value through lifecycle marketing programs.
Role type
Senior IC growth analytics engineer (CRM)
Builds
Measurement frameworks, automated dashboards, and insights engines for CRM campaigns and lifecycle journeys.
Domain
Food delivery / SaaS / Growth Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, statistical testing (A/B, holdouts, power analysis), business intelligence (Tableau, Looker), data visualization, storytelling, cross-functional partnership
Preferred skills
CRM/campaign management platforms, web/app analytics (Amplitude, Mixpanel, Google Analytics), ETL/data warehousing (dbt, Snowflake)
Technologies
SQL, Tableau, Looker, dbt, Snowflake, Amplitude, Mixpanel, Google Analytics
Responsibilities
Define and implement measurement frameworks for CRM campaigns; design and analyze experiments to improve engagement and reduce churn; build reporting to identify customer behaviors driving repeat orders and loyalty; develop automated dashboards to track CRM performance; present insights and recommendations to executive leadership.
Seniority
Senior, hands-on IC
