Product Marketing Manager
Core
Drive end-to-end go-to-market execution for new B2B SaaS features to ensure client adoption and usage within the multi-day travel operator ecosystem.
Role type
Individual contributor product marketing manager (feature marketing)
Builds
Feature launch plans, communication assets (emails, in-product messages, demo videos), onboarding materials, and adoption campaigns for a B2B eCommerce platform.
Domain
B2B SaaS / Travel Technology
Deliverable
product features
Required skills
B2B product marketing, feature launch planning, content creation (writing/video), data analysis, AI tool usage, cross-functional collaboration
Preferred skills
Spanish language proficiency, CRM platform experience, SQL, video/audio editing
Technologies
Customer.io, SQL, Excel, Google Sheets, Loom
Responsibilities
Own feature launch plans and channel alignment, craft and deploy comms assets, update onboarding materials, host product webinars, analyze adoption metrics to drive fixes, run promo campaigns for existing features
Seniority
Mid-Senior, hands-on IC
