Founding Go To Market Lead (Equity Only)
Core
Lead go-to-market strategy, narrative, and launch for an AI-powered fintech app targeting Gen Z & Millennials.
Role type
Founding Go To Market Lead (Zero-to-one builder)
Builds
Organic and social growth loops, community/referral/ambassador programs, content campaigns for a financial sidekick app.
Domain
Fintech, Consumer Finance, Social Media Growth
Deliverable
product features
Required skills
Go-to-market strategy, social media growth (TikTok, Instagram, LinkedIn), community building, referral program design, content creation, user acquisition experimentation, product collaboration
Preferred skills
Consumer fintech experience, social-led brand experience, growth marketing, affiliate or token-based growth models
Technologies
TikTok, Instagram, LinkedIn
Responsibilities
Own narrative, positioning, and launch; Build organic and social growth loops; Design community and ambassador programs; Create content and campaigns; Collaborate on messaging and metrics; Partner with product and design
Seniority
Founding, hands-on IC