Manager, Brand Innovation (Air Care – Engaged Fragrance)
Core
Develop and manage a five-year product and marketing innovation pipeline for Air Care consumer brands, translating unmet consumer needs into winning products.
Role type
Manager, Brand Innovation (Consumer Products)
Builds
New product concepts and five-year innovation plans for consumer brands
Domain
FMCG / CPG (Consumer Packaged Goods)
Deliverable
product features
Required skills
Strategic leadership, innovation pipeline management, consumer-centric concept development, cross-functional team leadership, long-term planning, consumer and shopper insights analysis
Preferred skills
Advanced degree, marketing experience in consumer products, product innovation experience, cross-functional collaboration, barrier removal, sense of urgency, curiosity, FMCG/CPG industry experience
Technologies
None stated
Responsibilities
Partner with brand teams to develop consumer-led brand strategies; Develop and manage an innovation pipeline aligned with brand strategy and growth targets; Translate unmet consumer needs into winning product concepts; Scope, lead, and deliver new product innovations; Develop five-year product and marketing innovation pipeline; Understand and leverage consumer and shopper insights to drive segment priorities
Seniority
Manager, strategic planning & cross-functional leadership