Expression of Interest – Associate Manager, Marketing Commercialization (Innovation)
Core
Lead the ASEAN New Product Development (NPD) process as a center of excellence, guiding cross-functional teams through ideation, scoping, and launch execution to drive innovation pipelines.
Role type
Senior Brand Manager (Innovation/Commercialization)
Builds
New product launches and innovation pipelines for FMCG brands in the ASEAN region
Domain
Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods
Deliverable
product features
Required skills
FMCG new product development experience, cross-functional team leadership, commercial strategy, campaign performance analysis, stakeholder management, project management
Preferred skills
MBA, experience with third-party manufacturer collaboration, deep regional market knowledge
Technologies
N/A
Responsibilities
Lead the ASEAN NPD process and report progress to leadership, ensure teams conduct impactful ideation and scoping, oversee best-practice NPD launches, track and analyze campaign performance and ROI, collaborate with R&D, sales, and marketing teams, develop capability for whitespace innovation
Seniority
Senior, hands-on IC