Founding Marketing Lead
Core
Define and own the company's story, brand identity, and go-to-market strategy for an AI healthcare communication platform.
Role type
Founding Marketing Lead (B2B)
Builds
Brand identity, ABM campaigns, product marketing for verticals, customer marketing engine, field marketing, and content.
Domain
Healthcare + AI/ML
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), brand identity design, vertical-specific positioning, customer success storytelling, field marketing, content creation, strategic partnerships.
Preferred skills
Enterprise healthcare experience, growth-stage startup background, relationship building, design judgment.
Technologies
LinkedIn, conference platforms, content management systems.
Responsibilities
Craft positioning and messaging, make decisions on visual identity and design system, build ABM campaigns for target accounts, translate product into vertical-specific positioning, turn customer wins into case studies, own conferences and content publishing.
Seniority
Founding, hands-on IC