Senior Growth Marketing Manager
Core
Senior Growth Marketing Manager leading client strategy, performance optimization, and team management for DTC brands.
Role type
Senior IC Growth Marketing Manager (Client Services & Strategy)
Builds
Paid media campaigns, client growth strategies, and high-performance teams
Domain
Digital Commerce / Performance Marketing
Required skills
DTC business modeling, paid media channel expertise (Meta, Google, TikTok, YouTube), growth KPIs analysis (CAC, ROAS, LTV, MER), team hiring and management, client relationship management, creative analytics
Preferred skills
Consumer psychology, social media trends, cross-channel experience (Affiliate, Influencer)
Technologies
Meta Ads, Google Ads, TikTok Ads, YouTube Ads, Analytics tools
Responsibilities
Develop client growth strategies across projections, attribution, and paid media; optimize ad accounts and scale campaigns; manage and build a hands-on performance team; lead client communications and strategy calls; deliver creative insights and competitor analysis; oversee monthly planning and projections
Seniority
Senior, hands-on IC with team management