Senior Growth Marketing Manager
Core
Senior Growth Marketing Manager leading client strategy, performance optimization, and team management for DTC brands.
Role type
Senior Growth Marketing Manager (Client Services & Strategy)
Builds
Paid media campaigns, client growth strategies, and creative analytics for DTC brands.
Domain
Digital Commerce / Performance Marketing
Deliverable
client delivery
Required skills
DTC business modeling, paid media channel expertise (Meta, Google, TikTok, YouTube), growth KPI analysis (CAC, ROAS, LTV, MER), team management, client relationship management, creative analytics, strategic planning.
Preferred skills
Affiliate marketing, Influencer marketing, consumer psychology, social media trends.
Technologies
Meta Ads, Google Ads, TikTok Ads, YouTube Ads, attribution tools, landing page platforms.
Responsibilities
Develop client growth strategies across projections, attribution, and paid media; optimize ad accounts and scale campaigns; manage and mentor a performance team; deliver creative analytics and recommendations; serve as primary client contact for strategy and communications.
Seniority
Senior, hands-on IC with team management