Lead,Sales,Customer Marketing
Core
Lead the administrative and operational management of the Category Customer Marketing Team for the Greater China Cluster, bridging global brand strategies with local execution.
Role type
Senior Customer Marketing Lead (Greater China Cluster)
Builds
Category-specific commercialization initiatives, shopper campaigns, and trade execution plans for the Greater China region.
Domain
FMCG / Consumer Goods / Greater China Market
Deliverable
product features
Required skills
Customer Marketing, Sales operations, Category management, Shopper marketing, Trade promotion management, New product development, Budget management, Team leadership, Strategic planning
Preferred skills
Knowledge of FMCG categories, Channel Go-To-Market strategies (SSS, Wholesale, Distributor, Club), ACNielsen data analysis, Cross-functional collaboration, Stakeholder management
Technologies
Microsoft Office, ACNielsen syndicated data, MINE, Adopt processes
Responsibilities
Adapt global brand stories into high-impact shopper campaigns, conduct category-specific shopper studies, manage promotion and activity budgets, oversee new product development adoption, develop and lead the Customer Marketing team, align sales and marketing on execution targets.
Seniority
Senior, hands-on IC with team leadership