CRM Optimisation Executive
Core
Bridge the gap between global strategy and the Australian sports landscape to ensure precise and engaging CRM communications for millions of sports fans.
Role type
CRM Optimisation Lead (Marketing Operations)
Builds
Local brand presence and CRM campaigns for Australian sports fans
Domain
Online gambling, sports betting, regulated marketing
Deliverable
product features
Required skills
CRM management, marketing operations, campaign coordination, stakeholder management, commercial awareness, customer marketing, data analysis, regulatory compliance, Australian market knowledge
Preferred skills
Experience in sports betting or gaming, ability to work across matrix teams and time zones, understanding of the Australian sporting calendar
Technologies
None explicitly stated
Responsibilities
Act as primary local contact for Australian CRM matters, collaborate with global and local teams for consistent messaging, monitor trading and product pipelines for opportunities, escalate process issues, review competitor activity, ensure regulatory compliance, support seasonal campaign planning, analyze customer trends, lead weekly WIP meetings, coordinate CRM activity around product launches and sporting moments
Seniority
Mid-level, hands-on IC