Associate Manager, Amazon Retail Media Marketing
Core
Own Amazon performance for key brands (Ziploc, Glade) by driving profitable growth through retail media strategy, execution, and media-to-shelf integration.
Role type
Associate Manager, Retail Media Marketing
Builds
eCommerce acceleration strategies, NPD launch frameworks, and weekly operating cadences for retail media performance.
Domain
Consumer Packaged Goods (CPG) / Retail Media / eCommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
eCommerce strategy, retail media investment tradeoffs, NPD launch planning, media-to-shelf integration, performance diagnostics, agency management, financial acumen
Preferred skills
Cross-functional influence, operating cadence design, digital commerce fluency, executive storytelling, competitive landscape monitoring
Technologies
Vendor Central, Profitero, retailer tools
Responsibilities
Define quarterly performance plans and targets; lead investment tradeoff recommendations for retail media; coordinate Amazon workstreams for new product launches; partner with agencies on execution and optimization; close conversion blockers by aligning media with digital shelf readiness; build executive-ready performance narratives.
Seniority
Manager, hands-on IC