Digital Marketing Specialist

## About the role You will be responsible for crafting and deploying Lumio's digital ads roadmap across major platforms like Meta, Google Ads, and Amazon (Search + AMS). We want someone who understands the consumer tech space and can help us cut through the noise with smart, performance-driven advertising. ## Responsibilities - Build and execute full-funnel ad strategies across Meta (Facebook + Instagram), Google (Search, Display, YouTube), and Amazon Ads (Search + AMS) - Define, monitor, and optimize core KPIs like CPC, CPV, ACOS, ROAS, CAC, CTR, and more - Work closely with founders and brand leads to plan for seasonal spikes, sale periods, and evergreen performance - Use market intelligence, platform insights, and competitor benchmarking to shape creative and media strategies - Collaborate with the creative and content teams to guide visual asset planning, messaging frameworks, and A/B testing - Constantly experiment with new formats, audience cohorts, and retargeting strategies - Troubleshoot, pivot, and scale campaigns with agility and precision ## Requirements - 2–3 years of hands-on performance marketing experience in a D2C or consumer tech brand (or agency managing similar accounts) - Deep familiarity with platform dashboards, attribution tools, and ad tech integrations - Familiarity with AI tools for automation - A solid understanding of the consumer purchase journey in India - Analytical mindset with command over reporting and performance tuning ## Nice to have - A creative instinct for what ad creatives work and what don't, and the ability to steer visual teams in the right direction - Self-starter with a get-things-done attitude, who can own projects end-to-end ## What we offer - The opportunity to define how a fast-growing tech brand gets discovered and loved - A seat at the table to plan marquee campaigns, with end-to-end ownership - Cross-functional collaboration with creatives, tech, and leadership - Competitive compensation and startup perks ## About the company Lumio is a new-age entertainment-tech brand building India's fastest Smart TVs, designed to make discovering and watching content seamless and joyful. We blend top-tier tech with pop culture sensibilities, and we're looking for someone who can help amplify our story across the digital landscape.