General Manager of Brand and Marketing
Core
Shape strategic direction of advertising and public relations initiatives to drive brand awareness and engagement across platforms.
Role type
General Manager of Brand and Marketing
Builds
Brand visibility and market share growth
Domain
Advertising and Public Relations
Deliverable
product features
Required skills
strategic planning, campaign execution, team leadership, market trend analysis, budget management, cross-functional collaboration, data-driven decision making, digital marketing proficiency
Preferred skills
innovation, creativity, analytical skills
Responsibilities
Develop and implement comprehensive brand and marketing strategies; Oversee execution of marketing campaigns across multiple channels; Lead and mentor the marketing team; Analyse market trends and consumer insights; Manage budgets and allocate resources; Collaborate with cross-functional teams; Monitor and report on campaign performance
Seniority
Senior, hands-on IC with team leadership
