German Speaking Omnichannel Strategist
Core
Design, build, orchestrate, improve, and scale omnichannel initiatives for DACH region clients to drive sustainable growth.
Role type
Senior Omnichannel Strategist
Builds
Unified customer experiences across offline and online channels for marketing technology consulting clients
Domain
Marketing Technology / Digital Marketing / DACH Region
Deliverable
product features
Required skills
Audience-centric strategy, performance metrics definition, media performance optimization, stakeholder mapping, persona development, buyer journey definition, content strategy, digital tactic mapping, emerging technology evaluation, customer experience analysis, strategic planning, paid search, programmatic advertising, paid social, SEO, email marketing, copywriting
Preferred skills
Thought leadership on emerging trends, transition support to omnichannel models, marketing technology selection
Technologies
Paid Search, Programmatic, Paid Social, SEO, Email Marketing
Responsibilities
Create audience-centric strategies for omnichannel campaigns; Establish key objectives and performance metrics; Provide actionable insights and optimizations on media performance; Map digital tactics to identify gaps and optimize ROI; Evaluate emerging trends and technologies; Analyze customer experiences and generate insights; Support clients in transitioning to omnichannel models; Integrate offline and online channels; Recommend best marketing technologies; Execute strategic plans for digital media campaigns
Seniority
Senior, hands-on IC