Head of Marketing
Core
Own Coworker's core positioning, messaging, and narrative across audiences, use cases, and buyer personas to drive market presence for an AI platform.
Role type
Head of Marketing (B2B SaaS/Enterprise AI)
Builds
Go-to-market strategies, product launches, sales collateral, and content supporting pipeline generation.
Domain
B2B SaaS / Enterprise AI
Deliverable
product features
Required skills
B2B SaaS/Enterprise AI marketing, go-to-market planning, product marketing campaign ownership, cross-functional partnership, technical fluency, team building, content creation, win/loss analysis
Preferred skills
Series A to C scaling experience, PLG + Enterprise sales fluency, content marketing, growth marketing, SEO, lifecycle marketing, platform/multi-product solutions experience
Technologies
None explicitly listed
Responsibilities
Own core positioning and messaging; lead go-to-market planning for new product launches; partner with Sales on technical and business buyer messaging; own product marketing campaigns end-to-end; partner with Growth and Customer Success to improve deal wins; develop content for pipeline generation and thought leadership
Seniority
Senior, hands-on IC with team leadership