Product Marketing Manager - AI-Native Healthcare SaaS
Core
Own product positioning, messaging, content strategy, and demand generation for AI-powered mental health SaaS targeting US psychiatrists and health systems.
Role type
Product Marketing Manager (B2B SaaS)
Builds
GTM collateral, demand generation campaigns, sales enablement materials, and content programs for US behavioral health market.
Domain
Healthcare (Mental Health) + AI/Software
Deliverable
product features
Required skills
B2B product marketing, demand generation strategy, sales enablement, content strategy, competitive intelligence, copywriting, ROI analysis, customer storytelling
Preferred skills
US healthcare market knowledge, clinical audience understanding, regulated sector experience, technical product interpretation
Technologies
None explicitly listed
Responsibilities
Develop and execute online/offline marketing campaigns; Create positioning and messaging narratives for clinical buyers; Produce GTM collateral (one-pagers, pitch decks, case studies); Manage content calendar and thought leadership; Monitor competitive landscape and market trends; Optimize landing pages and website copy; Track campaign performance and funnel metrics; Create customer success stories.
Seniority
Individual Contributor (IC), likely early-stage startup context