Golf Product Marketing Manager
Core
Own the product marketing lifecycle for Rapsodo Golf, translating product capabilities into customer value and driving go-to-market strategy from launch to sustained performance.
Role type
Product Marketing Manager
Builds
Rapsodo Golf products and features for amateur and professional golfers
Domain
Sports technology and data analytics
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, consumer segmentation, competitive analysis, messaging architecture, cross-functional leadership, launch execution, lifecycle management, sales enablement
Preferred skills
Experience in sports technology, data-driven decision making, creative direction
Technologies
Modern data tools, modern marketing tools
Responsibilities
Define consumer segments and jobs-to-be-done based on research and usage data; Develop differentiated positioning and value propositions; Lead end-to-end go-to-market strategy and launch readiness; Monitor in-market performance metrics (adoption, engagement, retention); Equip sales teams with narratives and materials; Contribute to multi-year portfolio marketing strategy and product roadmap
Seniority
Mid-Senior, hands-on IC