Area Sales manager, Retail
Core
Area Sales Manager responsible for commercial growth, customer development, and territory management in the Nordic retail garden center market.
Role type
Area Sales Manager (Field Sales)
Builds
Sales growth, profitability, and brand visibility for priority customers in the retail garden sector.
Domain
Retail / Gardening Products / Nordic Market
Deliverable
product features
Required skills
Field sales, customer development, territory planning, sales negotiation, CRM usage, route planning, commercial analysis, cross-selling, digital selling tools
Preferred skills
Gardening product knowledge, private garden center experience, chain account management, seasonal pre-sales planning
Responsibilities
Develop and execute short- and long-term sales plans, grow sales and profitability with prioritised customers, use customer and sales data to prioritise activity, develop assortments through cross-selling, ensure strong brand visibility and product placement, identify and convert new local customer opportunities, lead seasonal pre-sales with private garden centres and key-account locations, use digital selling methods alongside physical visits, maintain high-quality customer information in CRM
Seniority
Mid-level, hands-on IC
