Personal Systems Communications Support
Core
Plans, executes, and evaluates product PR/AR programs to contribute to strategic plans and ensure display programs meet customer needs.
Role type
Senior Product Marketing Manager (Communications)
Builds
Strategic PR/AR programs, media campaigns, and customer-facing communications
Domain
Technology / Product Marketing
Deliverable
product features
Required skills
PR/AR program execution, media relations, media training, campaign planning, market analysis, budget management, digital content marketing, product strategy, project management, stakeholder management
Preferred skills
Agile Methodology, Analytics, Business Development, Go-to-Market Strategy, Thought Leadership
Technologies
Online media technology, internet affiliate marketing, social network marketing
Responsibilities
Plans and executes PR/AR programs to raise organizational credibility; cultivates relationships with media, analysts, and industry leaders; provides media training for executive and sales leadership; coordinates news and launch activities; drives projects from conception to completion; collaborates with product teams to ensure platform meets customer needs.
Seniority
Senior, hands-on IC