E-commerce & Digital Marketing Manager
Core
Drive the transition to Shopify and manage ongoing e-commerce and digital marketing operations to increase sales and improve customer experience.
Role type
E-commerce & Digital Marketing Manager
Builds
E-commerce platform (Shopify), digital marketing campaigns, and B2B sales channels.
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Shopify, SEM, paid social, SEO, conversion rate optimization, CRM, marketing automation, B2B sales channels, product administration, data analysis, AI tools
Preferred skills
Platform migration experience, marketing automation platforms, marketplace experience (Amazon, Faire), design tools (Photoshop, InDesign)
Responsibilities
Lead the migration to Shopify and manage platform development; Plan and execute digital advertising campaigns (paid social, SEM); Optimize SEO and the digital customer journey; Manage product assortment, pricing, and content in the web shop; Analyze traffic, sales, and marketing results; Develop organic social media presence; Manage B2B sales channels.
Seniority
Mid-level, hands-on IC