Digital Performance Lead (North America Retail Partners)
Core
Own HP's digital performance and online retailer sales/marketing across PCs, Gaming, and Print for a portfolio of North American retail partners, connecting site traffic and conversion to business outcomes.
Role type
Senior IC Digital Performance Lead (Ecommerce)
Builds
Online revenue, qualified traffic, and conversion improvements for assigned retail partners.
Domain
Consumer Electronics Retail / Ecommerce
Deliverable
product features
Required skills
End-to-end ecommerce expertise, traffic acquisition, conversion rate optimization, data analysis, account scorecard management, cross-functional leadership
Preferred skills
Experience with Stackline, SimilarWeb, retail media platforms, SEO, paid search
Technologies
Stackline, SimilarWeb, Retail Media Platforms, Excel
Responsibilities
Own digital performance for a portfolio of retail partners; Diagnose shopper journey from search to checkout; Analyze traffic, conversion, and sales data; Build and maintain account scorecards; Lead recurring business reviews; Partner with internal teams to translate performance into account plans.
Seniority
Senior, hands-on IC