Senior Copywriter
Core
Senior Copywriter defining and executing global brand voice and narrative-led marketing content for a kids' digital gaming ecosystem.
Role type
Senior Copywriter (Creative Hub)
Builds
Narrative-led marketing content (trailers, promo videos, 360° campaigns), in-app copy, social captions, and VO scripts.
Domain
Digital gaming / Children's entertainment
Deliverable
product features
Required skills
Native English writing, Tone of Voice management, Campaign ideation, Social media storytelling, Cross-functional collaboration, Localization structuring
Preferred skills
Digital gaming experience, Youth-focused tech experience, Emerging tools knowledge
Responsibilities
Partner with Art Directors to drive creative concepts from brief to launch; Create narrative-led marketing content for tween audiences; Balance high-level strategy with daily production of scripts and copy; Own and update the global Tone of Voice; Adapt copy for platform specs (YouTube, TikTok, Instagram); Partner with Product and Marketing to shape stories.
Seniority
Senior, hands-on IC