HyperX Consumer Insights Specialist
Core
Conducts end-to-end market research and competitive intelligence projects to uncover consumer purchase decisions, product trends, and marketplace dynamics for gaming peripherals.
Role type
Senior consumer insights specialist (market research)
Builds
Actionable business insights, market intelligence reports, and strategic recommendations for marketing planning and development.
Domain
Consumer technology / Gaming peripherals
Required skills
Market research, competitive intelligence, data analysis, strategic planning, report writing, project management, database management, storytelling with data
Preferred skills
Knowledge of gaming landscape, expertise in Qualtrics/Survey Monkey/Discord, ability to present to executives
Technologies
Excel, PowerPoint, Qualtrics, Survey Monkey, Discord
Responsibilities
Conduct primary and secondary research, maintain research databases, monitor industry trends, lead tracking of program metrics, prepare and present strategic reports, manage research expenditure requests.
Seniority
Mid-Senior, hands-on IC
