Mips - Digital Lead
Core
Define and execute a unified digital strategy for Mips and Koroyd to drive commercial value across B2B and B2C channels.
Role type
Senior Digital Lead (Marketing Leadership)
Builds
Unified digital strategy, operating model, and investment portfolio for helmet safety brands.
Domain
Sports safety / Helmet technology / B2B & B2C marketing
Required skills
Digital strategy, team leadership, digital investment management, marketing technology stack, data analytics, AI implementation, stakeholder management, negotiation
Preferred skills
Swedish language, experience in multi-brand environments, experience with helmet/sports industry
Technologies
Marketing technology stack, SEO, paid media, e-commerce platforms, AI tools for search and content
Responsibilities
Set multi-year digital strategy and roadmap; own digital investment budget and ROI; lead a team of three digital specialists; manage marketing technology and data attribution; establish governance and risk standards; represent digital at executive level.
Seniority
Senior, hands-on IC with leadership mandate
