Mips - Global Brand Lead
Core
Set the strategic direction for the Mips brand, lead the global brand team, and drive brand awareness across B2B and B2C audiences to build a trusted brand for helmet manufacturers and end consumers.
Role type
Global Brand Lead (Head of Brand)
Builds
Global brand strategy, creative platforms, content strategies, and go-to-market plans for helmet safety technology.
Domain
Consumer goods / Sports safety / Helmet technology
Required skills
International brand management, team leadership (creative/content specialists), B2B and B2C brand building, strategic planning, brand measurement, stakeholder management, budget management, agency management
Preferred skills
Experience in passion-driven contexts, fluency in Swedish
Technologies
None stated
Responsibilities
Own the global brand strategy including positioning and visual identity; Lead and develop the global brand team; Lead the creative and content function; Build awareness and preference among B2B and B2C audiences; Connect brand and product marketing; Measure and sharpen brand KPIs; Govern brand guidelines; Manage global brand budget and external agency partners
Seniority
Senior, hands-on IC
