Digital Marketing Activation and Alliances Lead
Core
Execute digital campaign activation and manage alliance-funded marketing programs across HP's commercial business, ensuring accurate launches, asset delivery, and operational compliance.
Role type
Marketing activation specialist
Builds
Digital campaigns and alliance marketing programs
Domain
Technology / B2B Marketing
Required skills
Alliance process management, Budget validation (MDF/OpEx), Stakeholder coordination, Campaign timeline management, QA checks, Process improvement
Preferred skills
Segment marketing, Channel marketing, Partner marketing
Technologies
Marketing automation platforms, Budget management systems
Responsibilities
Manage alliance IDs and approval workflows, Validate funded campaign requirements and compliance, Coordinate with internal alliances, media, agency/content teams, and finance, Maintain campaign timelines and status documentation, Build and improve repeatable activation processes
