CRM-programledare till offentlig verksamhet
Core
Lead the end-to-end implementation of CRM, marketing automation, and customer data platforms for a public sector organization's digital marketing transformation.
Role type
Senior Program Manager (CRM & Marketing Automation)
Builds
Integrated CRM, marketing automation, and customer data platform services
Domain
Public sector / Digital Marketing Technology
Required skills
Program management, CRM implementation, marketing automation, customer data platforms, stakeholder coordination, change management, procurement, IT system integration
Preferred skills
Public sector project management, data privacy and security decision-making
Technologies
CRM, Marketing Automation, Customer Data Platforms, Sales Systems, Customer Service Systems, Analysis Platforms
Responsibilities
Drive project progress and delivery, lead requirements definition and procurement, lead implementation of new system services, drive change management and business development, coordinate business/IT/security/privacy/external vendors, ensure effective decisions and prioritization
Seniority
Senior, hands-on IC