GTM Program Manager
Core
Drive commercial readiness, market activation, and business growth for HP's specialty printing portfolio (Thermal Inkjet technologies) by bridging product management, marketing, sales, and OEM partners.
Role type
Senior Go-to-Market Program Manager
Builds
Global market activation campaigns, partner enablement programs, sales enablement assets, and case studies for specialty printing applications.
Domain
Specialty Printing & Technology Solutions (Thermal Inkjet)
Deliverable
product features
Required skills
Go-to-Market Strategy, Program Leadership, Market Activation, Partner Engagement, Business Development, Data Analysis, New Product Development, Project Management, KPIs
Preferred skills
Agile Methodology, Digital Marketing, Thought Leadership, Value Propositions
Technologies
Thermal Inkjet (TIJ) platforms
Responsibilities
Lead cross-functional program reviews and governance; execute global marketing campaigns and demand generation; develop partner engagement and enablement programs; manage industry association and media relationships; lead ingredient branding initiatives.
Seniority
Senior, hands-on IC