Worldwide CSS Marketing – Performance Marketing Lead, Tanks
Core
Define and drive data-led, cross-channel performance marketing strategies to deliver measurable business growth, focusing on customer acquisition, conversion, and revenue.
Role type
Senior IC performance marketing lead
Builds
Scalable performance marketing systems, processes, and reporting frameworks
Domain
Technology / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
cross-channel performance marketing strategy, campaign planning and optimization, forecasting and target setting, business case development, system and process building, tracking and measurement gap analysis, advance measurement tooling (MTA, MMM, Geo Lift Studies), test-and-learn frameworks, data analysis for growth opportunities, stakeholder influence
Preferred skills
MBA, experience in technology or e-commerce environments, deep platform expertise (Retail Media, Meta, Google, Affiliate networks)
Technologies
Retail Media, Meta, Google, Affiliate networks, MTA, MMM, Geo Lift Studies
Responsibilities
Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth; Own the planning, execution, and optimization of campaigns; Develop forecasts, set performance targets, and track progress against key business metrics; Build business cases for incremental investment using data and performance insights; Establish and scale performance marketing systems, processes, and reporting frameworks; Identify gaps in tracking, data availability, and tooling and define solutions to improve measurement accuracy; Partner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilities; Leverage advance measurement tooling to continuously optimize performance, drive improvements in efficiency, conversion, and ROI; Develop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategies; Analyze market, customer, and performance data to identify growth opportunities and inform strategy; Translate data and insights into clear recommendations that influence marketing, product, and customer experience decisions; Partner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messaging
Seniority
Senior, hands-on IC
