Principal Ad Research and Insights
Core
Design and execute primary research initiatives to demonstrate the effectiveness of advertising across HP Media Network, translating data into insights that enable advertisers to understand value and empower Ad Sales to close new business.
Role type
Principal Ad Research and Insights Strategist
Builds
Data-driven proof points, campaign impact studies, audience behavior insights, and sales-ready narratives for HP Media Network
Domain
Digital Media Advertising / Media Insights / Ad Measurement
Deliverable
Dashboards & analysis
Required skills
Primary research execution, advertising effectiveness measurement, data synthesis, stakeholder partnership, sales alignment, framework development, trend identification, presentation skills, problem-solving
Preferred skills
Streaming entertainment (AVOD/SVOD/FAST) experience, enterprise-level account support, media agency background, retail media/CTV/OTT/native advertising knowledge
Technologies
Microsoft Office Suite (Excel, PowerPoint, Outlook)
Responsibilities
Design and execute primary research studies (brand lift, purchase intent, messaging effectiveness); Own end-to-end research process including methodology, vendor coordination, and data synthesis; Translate outcomes into case studies and sales-ready materials; Partner with Ad Sales, Client Solutions, and Product Marketing; Develop standardized frameworks for measuring ad effectiveness; Identify network-level trends and patterns; Present findings to internal stakeholders; Evaluate and improve research methodologies
Seniority
Principal, strategic leadership & execution
