Brand Manager
Core
Drive brand growth and category performance for Eucerin across the Nordic region by developing and executing brand strategy, leading product launches, and managing marketing campaigns.
Role type
Senior Brand Manager (Regional)
Builds
Eucerin brand equity and market share in Nordic markets
Domain
Consumer Goods / Skincare / FMCG
Deliverable
product features
Required skills
Brand strategy, category management, product launch leadership, integrated marketing campaign execution, budget management, market share analysis, cross-functional collaboration, data-driven decision making
Preferred skills
Pharmacy or skin-care industry experience, innovation pipeline management, assortment management
Technologies
None explicitly stated
Responsibilities
Develop and execute Nordic brand and category strategies aligned with global objectives; Lead annual brand planning, innovation pipelines, product launches, and assortment management; Adapt and implement integrated marketing campaigns, media plans, and activation strategies across Nordic markets; Manage influencer, digital, shopper marketing, and in-store activation activities; Own category marketing budgets and monitor sales, market share, brand health, and profitability; Turn insights into actions to optimise campaigns, investments, and portfolio performance
Seniority
Senior, hands-on IC