Creative Strategist, Editorial
Core
Develop and deliver H&M's customer-facing brand and content experiences globally, shaping editorial storytelling and campaigns across channels.
Role type
Senior Creative Strategist (Editorial)
Builds
Global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, and physical brand experiences.
Domain
Fashion retail, digital marketing, content strategy
Required skills
Creative strategy, communications planning, content strategy, channel ecosystem knowledge, audience behavior analysis, platform dynamics (Meta, TikTok, YouTube), data interpretation, cross-functional collaboration
Preferred skills
Cultural trend analysis, commercial objective alignment, creative innovation, performance optimization
Technologies
Meta, TikTok, YouTube
Responsibilities
Partner with Art Directors, Stylists, and Copywriters to develop strategic editorial concepts; Translate audience insights and performance data into actionable creative recommendations; Ensure editorial concepts are scalable across multiple channels and formats; Evaluate content performance to identify learnings for future output; Contribute to innovative editorial approaches driving engagement and commercial impact.
Seniority
Senior, hands-on IC