Performance Marketing Specialist till REPEATS
Core
Develop and optimize paid digital marketing campaigns to drive sales and profitable growth for a health and wellness brand.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns for a gummy vitamin brand
Domain
Health & Wellness / Digital Marketing
Required skills
Meta Ads, Google Ads, ROAS analysis, CPA optimization, conversion rate tracking, data-driven testing, creative collaboration
Responsibilities
Plan, set up, and optimize paid campaigns on Meta Ads and Google Ads; Track key performance metrics like ROAS, CPA, and conversion rate; Test and develop ad creatives, targeting, and campaign strategies; Analyze results to improve ad efficiency; Collaborate with the marketing team on creative content and growth initiatives