Senior Marketing Data Analyst (HP Solutions Marketing)
Core
Senior Marketing Data Analyst serving as a trusted analytics partner to marketing leaders, turning complex marketing performance data into actionable business insights and recommendations.
Role type
Senior IC marketing data analyst
Builds
Executive-ready performance narratives, dashboards, and reporting flows connecting marketing activity to business outcomes
Domain
B2B technology solutions marketing
Deliverable
dashboards & analysis
Required skills
Marketing performance analysis, data validation and discrepancy resolution, executive storytelling, KPI definition, cross-functional partnership, SQL, Python, Power BI, Excel, data visualization
Preferred skills
B2B/SaaS marketing experience, marketing funnel and incrementality measurement, CRM and marketing automation expertise, dashboard design principles, reporting automation
Technologies
SQL, Python, Power BI, Excel, CRM, marketing automation platforms
Responsibilities
Analyze marketing performance across audiences, campaigns, and channels; translate data into insights and recommendations; develop executive-ready narratives; support recurring reporting and QBRs; identify data gaps and improve reporting processes; partner with stakeholders to optimize marketing effectiveness
Seniority
Senior, hands-on IC